The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing.
Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.
You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!
Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.
Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.
Effective Meta Tags: Humans are the main reason for creating good meta tags. The description is the only portion of our site that people will see on the first page of Google, Bing and Yahoo!. Therefore it must be well written or it will be passed over by your would be customer.
Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.
Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.
Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.
For more than just basic local SEO optimization tips bark at Susan Walker, of Wag the Dog Marketing, tday to get help with your local SEO optimization.
