I am presuming you have already read part one and two in this article series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Aside from impulse buys or necessary purchases, sales typically take place over a period of time and a series of steps. Customers are cost-conscious. They look for value before they make significant purchases, particularly during a sluggish economy. Following up is an important aspect of closing a sale. Many businesses either neglect it or do not have an established plan. If you don’t have the time or want to follow up with leads personally, you can use a virtual assistant. Many of you may know that working with a Virtual Assistant (VA) is the way to go in business today. Anyone can work with a Virtual Assistant: individual or business. You don’t have to have a business to work with a VA. If you work in the business world or if you’re a business owner you can save a lot of time by obtaining the services of a Virtual Business Assistant.
Whether you choose to follow up yourself or use a VA remember that little things can make a big difference in your internet marketing promotion business. Following up with your visitors to your blog is a simple way to show you care and also let them know you value them. You’ve already spent time and remember time is money to attract these leads. So don’t make the mistake of leaving them hanging after they have visited your blog. Just because someone hasn’t responded to one of your campaigns doesn’t mean that they don’t have an interest in your product or service — it may not have been convenient for them to act when they received your email.
It’s important to realise that you *will* get business from these prospects *if* you stay in contact with them. In fact, prospects need to hear from you multiple times before they actually buy: 2% of sales are made on the 1st contact. 3% of sales are made on the 2nd contact. 5% of sales are made on the 3rd contact. 10% of sales are made on the 4th contact. 80% of sales are made on the 5th-12th contact [Source: National Sales Association]
The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. We online marketing specialists know that this is fact. The more people you have on mailing lists that are interested in your products or services, the more sales you will make. And remember, the majority of this can be done automatically without you needing to be personally involved.
Here is an internet marketing promotion lead follow-up blueprint:
A typical lead nurturing programme involves a series of letters, emails, case studies, success stories, articles, events, white papers, and webcasts. If you nurture your leads before selling, you’ll see more sales-ready leads, higher close ratios, a stronger sales pipeline and a shorter sales cycle.
If you can search, read, copy and paste, you have created a very simple yet powerful mode to follow up without being a creative writer, or videographer and spending thousand to produce content. You can simply copy the link, and in the subject line write “Article of Interest” and in the body, types “Please accept this short article I read. I found it very enlightening and thought you’d find some value in it”. Click send and you’re done!
Be sure to contact me if you would like further ideas or assistance with any part of this article or anything related to internet marketing promotion.
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